Shanghai, 25 August 2026 — HUALUXE Hotels & Resorts, part of IHG Hotels & Resorts, has collaborated with SHANG XIA, a lifestyle brand rooted in Chinese culture, to bring cultural heritage and contemporary aesthetics into hospitality experiences. The collaboration will feature a co-branded bath amenities collection and a cultural experience series, combining HUALUXE’s Chinese-inspired hospitality with SHANG XIA’s expertise in contemporary design and craftsmanship.
HUALUXE Hotels & Resorts collaborates with SHANG XIA to create Chinese inspired guest experience
Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, said: “Since its establishment, HUALUXE Hotels & Resorts has been committed to exploring new ways to bring cultural heritage into contemporary hospitality offerings. We believe the true value of Chinese aesthetics lies in its ability to connect cultural heritage with modern lifestyles. Our collaboration with SHANG XIA reflects a shared vision of bringing together craftsmanship, contemporary design and hospitality to create meaningful moments for today’s travellers.”
Weili Liu, Chief Executive Officer of SHANG XIA, said: “SHANG XIA was founded on the exploration of how traditional craftsmanship can be reimagined for contemporary life. Over the past 16 years, we have continued to explore how modern design can bring craftsmanship closer to everyday life. Our collaboration with HUALUXE Hotels & Resorts reflects a shared vision to integrate traditional artistry into new guest stay. Looking ahead, SHANG XIA will continue to use design as a bridge between craftsmanship and contemporary lifestyles.”
Enhancing the Guest Stay Through Chinese-Inspired Details
Inspired by SHANG XIA’s signature fragrance, HUALUXE Hotels & Resorts and SHANG XIA have jointly created a co-branded bath amenities collection that brings the calming aroma of tea into the guest experience.
Combining a refined fragrance with contemporary design, the collection offers guests a distinctive sensory journey throughout their stay. The co-branded bath amenities collection will gradually roll out across HUALUXE hotels in Greater China from September.
Co-Branded Bath Amenities Collection
Extending HUALUXE Gathering Through Seasonal Cultural Experiences
The collaboration will also extend to HUALUXE Gathering, HUALUXE Hotels & Resorts' signature cultural series that immerses guests in authentic Chinese culture through thoughtfully curated collaborations, culinary journeys and social encounters. Together with SHANG XIA, HUALUXE will introduce seasonal offerings across Shanghai, Shenzhen and Beijing from August, featuring bamboo weaving craftsmanship, tea appreciation, Chinese-inspired refreshments and product experiences aligned with seasonal occasions.
HUALUXE Gathering
Since its establishment in 2012, HUALUXE Hotels & Resorts has been dedicated to creating hospitality experiences inspired by Chinese culture. Today, HUALUXE operates 27 hotels in Greater China, with 20 hotels in the pipeline. The brand continues to bring heritage, contemporary design and modern lifestyles together through distinctive guest offerings.
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About IHG®
IHG Hotels & Resorts (tickers: LON:IHG for Ordinary Shares; NYSE:IHG for ADRs) is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 21 hotel brands and IHG One Rewards , one of the world's largest hotel loyalty programmes with over 160 million members, IHG has more than one million rooms across 7,000 hotels in over 100 countries, and a development pipeline of a further 2,300 properties.
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About HUALUXE Hotels & Resorts
HUALUXE Hotels & Resorts is an international premium hotel brand designed for guests who appreciate the essence of traditional Chinese culture. The name "HUALUXE" embodies its identity: in Chinese, it represents "a gathering place for the elites in Greater China," while in English, "HUA" draws from the ancient term for Greater China, and "LUXE" reflects the brand's commitment to luxury and sophistication. At HUALUXE, we immerse our guests in authentic Chinese cultural experiences, integrating classical aesthetics and heritage into modern daily life. Our philosophy centers on the art of Chinese hospitality, with a special focus on dining and social gathering. The signature Chinese restaurant, Cai Feng Lou, serves refined local cuisine, while Mian+, our branded noodle bar, stays open until midnight to honor the Chinese tradition of late-night dining. A dedicated Restaurants & Bars Relationship Manager ensures personalized VIP service throughout each guest's culinary journey. HUALUXE also cultivates distinctive spaces for meaningful interaction. LUXE Tea provides a tranquil, private setting for meetings and conversations over premium Chinese tea. Furthermore, we curate the exclusive “HUALUXE Gathering”—a cultural salon that brings guests together to share and celebrate Chinese culture through immersive aesthetic experiences.
About SHANG XIA
SHANG XIA is an Eastern lifestyle brand rooted in craftsmanship, dedicated to reinterpreting traditional Chinese savoir-faire through a contemporary design language.
Guided by a philosophy of balance and continuity, the Maison draws from cultural heritage and distills it into each creation through a repertoire of core techniques, including bamboo marquetry, lacquer, fine porcelain, eggshell lacquer, carbon fiber, and textile craftsmanship. Through this approach, the Maison expresses a way of living, where material, form, and craftsmanship come together in balance.
Today, SHANG XIA operates spaces in Shanghai, Beijing, Shenzhen, and Hangzhou, while extending its presence through digital platforms, bringing an elevated vision of contemporary Eastern living to a global audience.
